{"title":"All Primness","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003ePrimness by Vanessa Rochman is a collection of straight-forward silhouettes that combine premium natural fabrics and finishes.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eEach collection is non-structured and contemporary, creating luxury staples for everyday.\u003c\/div\u003e\n\u003cdiv\u003eThe Primness concept combines Vanessa’s relaxed Australian lifestyle, and her love of craftsmanship and travel. “My inspiration unravels in unassuming places. I always follow my design intuition, my aesthetic is casual simplicity.”\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003ePrimness released its first collection for Summer 2013\u003c\/div\u003e\n\u003cdiv\u003eEverything is designed and manufactured locally in Melbourne, Australia\u003c\/div\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1699\/5067\/collections\/1_a87a8216-56fb-41e9-9bfe-96f010e9c914.png?v=1598771947","url":"https:\/\/elshamboutique.com.au\/collections\/all-primness.oembed","provider":"ELSHAM BOUTIQUE","version":"1.0","type":"link"}